BECOMINGUM is a campaign that wants to raise awareness about Gum and sole mutilation. Gum doesn’t biodegrade and also ruin the sole of our shoes, so we decided to take our favorite shoe and cover it in gum.
This project has been brought to life because we are street walkers and sneakers lovers.
Please throw your Chewing Gum in the Trash, not in the ground.
Do a favor to the environment keeping our shoes safe.
